Apple TV Channels first launched last year as a way to watch content from
many different service providers all in one app, meaning you wouldn’t have
to bounce around between different third-party apps to watch different content.
Now, though, it seems HBO wants to push users to watch HBO Max content on the
HBO Max app instead of through Apple’s.
HBO has broken its tie-up with the Apple TV,
and now it won’t feature on the Apple TV App. The changes have been made after
the HBO Max released on 27th May 2020. The HBO Max is a new streaming service
owned and operates by HBO. Now, HBO will provide all its content and other
channels through HBO Max; now they don’t need Apple TV to get them, users.
The instant consent made by HBO would
definitely hurt the Apple TV fans as well as its marketers. The service tagline
of Apple TV says that streams to all streaming platforms from Apple TV now
definitely need alteration. However, Apple TV is not the only streaming
services providing medium, Roku and Amazon are also on the list of HBOs. Like
Apple TV, the users of both of them will also be going to feel unhappy about the
change.
Although, the subscription of the users who
have subscribed to HBO through Roku, Apple TV or Amazon can still watch the
content over HBO. However, now they need to use HBO Max as a medium to get to
the HBO content. The users will also get various benefits such as they are
allowed to opt to HBO Max for free for a limited time.
HBO Has Done Its Homework
Despite the fact that HBO Max has just
released still, there are various guides and aid already posted up on the
internet to subscribe to it for free. One of the most possible and
straightforward ways is for the users who have subscribed to HBO. Now, as we
know HBO is no longer available on Apple TV but still the users can stream HBO
Max through their Apple TV until their subscription ends. This way is not a
guide or any gimmick; it is working due to a deal between Apple and WarnerMedia
in reference to this context.
Thus, this meant that Apple was aware of the
intention of HBO and therefore, to avoid interruption in the entertainment of
its users; Apple has signed this deal. The users of either Roku or Amazon will
be restricted to stream HBO Max. In contrast, there is also news that Amazon
has filed a lawsuit against AT&T for HBO’sHBO’s conflicts.
However, WarnerMedia came forward and shared
its grief over the conflict with Amazon. HBO Max has launched, and the users
from all over the world can subscribe to it. They added that their motive is to
make HBO Max, the most recognised and leading streaming service. Thus, they
have taken a major decision of shifting all the content of HBO into HBO Max. In
addition to this, they also said that they are breaking up the agreements with
streaming media such as Amazon, Roku and Apple TV.
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